Improve profitability with restaurant-centric bookkeeping and insights.
Serving independently owned restaurants in the Washington, DC metro area.
Informative
books.
Illuminated opportunities.
Increased
margins.
As a restaurateur, you’ve got great crowds, great food, great service, and a great vibe. So why aren’t you making more money?
Sure, restaurant margins are razor-thin, and profits always slip through the cracks. But even if you could find time to analyze the books, those cracks aren’t usually obvious. Getting to the bottom of the problem means getting in the weeds. As they say, “The devil’s in the details.” But where do you begin? It’s overwhelming.
Gain the clarity you deserve.
I’m Justin, founder of FSR Logic, and I’ve been there, too. My restaurant was doing well, but my gut told me it could be more successful. As a numbers guy, I knew my books should show me where I needed to focus, but they didn’t. Everything was sorted into generic categories that revealed nothing of real significance.
That’s why, over time, I refined a restaurant bookkeeping process that served up the finite detail I needed. I found the small gaps that added up to bigger gains and finally took my bottom line from good to great. Now, I help other owners do the same.
Having someone well-versed in the books is one thing but having a strategic advisor who truly understands restaurant operations is the icing on the cake.
Want a second pair of eyes on your books?
I’m happy to take a look.
Here’s what you can expect.
Pristine books.
With a restaurant-specific chart of accounts, we break down broad categories with precision. So instead of one line item for “wages and salaries,” we track payroll by the specific department, from front-of-house to back-of-house; and instead of “bar sales,” we track draft beer, bottled beer, wine, and liquor. That same level of scrutiny is applied to everything.
Powerful insights.
With pristine books in place, we now have accurate and real-time visibility into the key drivers of profitability. You can expect insight reports that detail results and trends against benchmarks and targets for every aspect of your business, including revenue, CoGS, payroll, key operating expenses, and cash flow.
Peak success.
Thorough, logical analysis of the books combined with efficient operations form the two pillars of long-term success. Together, they help us capture every ounce of profit, ensuring your bottom line rightfully reflects the time, energy, capital, and heart you’ve invested in your restaurant’s success.
Visualize your success with instant access to real-time insights.
Know exactly what it takes to hit your targets.
The Goal Seek Report breaks down the specific actions or adjustments needed to achieve your financial goals. Whether it’s boosting sales, cutting costs, or fine-tuning operations, this report provides a clear path forward.
Pinpoint where profit begins.
The Profitability Report reveals the sales level required to cover your expenses and shows how much cushion you have above breakeven. With this clarity, you can uncover opportunities to optimize and grow even further.
Focus on what matters most.
The Insights Explorer Report highlights the key areas driving your profitability, helping you stop spinning your wheels and focus on the actions that will make the biggest difference.
Spot trends at a glance.
The Trends Report tracks changes in food sales, kitchen payroll, or any line item in your books. Whether you’re identifying seasonal patterns or monitoring shifts over time, this report keeps you ahead of the curve.
See where your money’s coming and going.
The Cash Flow Report provides a clear picture of how money moves in and out of your business. From earnings to expenses and retained funds, you’ll gain the confidence to manage your resources effectively.
The results speak for themselves.
Hover over each box to read the case studies.
40% Bottom Line Growth
Line Growth
15% Plate Cost Reduction
Reduction
20% Gain in Labor Efficiency
Labor Efficiency
Curious how your books measure up?
I’m happy to take a look.
Browse our services menu.
Bookkeeping
Systematic recording, organizing, and maintaining of all financial transactions to include:
- Comprehensive revenue, cost of goods, payroll, and expense categorization
- Detailed invoice, bill, and check payment processing
- Accounts payable & receivable management
- State and local sales tax tracking and filing
- Monthly bank reconciliation
Insights & Reports
A weekly summary report provides a snapshot of your restaurant’s financials, allowing you to track performance, identify trends, and make timely adjustments. The weekly report includes:
- Real-time revenue and expenses
- Outstanding payables and receivables
- Current cash flow position
A monthly report offers you a logical understanding of your restaurant’s financial health. This detailed analysis helps identify trends and spot potential issues early so you can focus your time and efforts where they matter most. The monthly report includes:
- "Goal Seek" reporting that identifies the adjustments needed in sales, cost of goods, operational expenses, and other key figures to meet desired profit targets and financial goals
- Performance insights that highlight results in the crucial areas that drive restaurant profitability
- In-depth revenue, expense, and cash flow analysis
- Reconciled financial statements
CPA Preparation & Regulatory Compliance
- Financial and bank statements
- Payroll, sales tax, banking, and inventory records
- Preparation for 1099 filings
- Business licenses and permits
- Required federal, state, and local filings, such as insurance audits and liquor board reporting
Is it worth it?
(Plus, answers to other common questions.)
At this point, you’re probably thinking, “Yeah, but how much?” My answer is always the same: “Way less than you’re likely leaving on the table.” One of my clients put it this way, “I wasn’t sure if I could afford you. Now, I know I can’t afford not to have you.”
These thoughts may be crossing your mind, too…
What is the cost?
We charge a fixed monthly fee for our services. Pricing varies depending on the volume of transactions and complexity of your financials. We work with our clients on a month-to-month basis, with no longterm commitment required.
Do you offer standalone bookkeeping services?
Yes, if preferred, we can provide bookkeeping services without the additional insights.
What if FSR Logic is not a good fit for me?
While we’re confident in the quality of our work and the services we provide, we understand that sometimes things don’t work out as planned. That’s why we only require a 30-day notice if you decide to part ways.
How long does the onboarding process take?
The duration of the onboarding process depends on the current state of your books, how much cleanup is needed (if any), and setting up the proper flow of information. Typically, it takes about 30 days to deliver pristine, organized books, after which the insight reporting phase will begin.
Will you work with my existing accounting software?
Yes. We simply tailor and optimize your existing books
What is your background and experience in the restaurant industry?
I am proud to bring a deep understanding of the daily challenges and opportunities restaurant owners and operators face. Over a career spanning 30 years—starting with Hilton Hotels, then managing and owning my own restaurants, and now leading my bookkeeping and insights firm—I have gained the insights and skills essential for success. While the restaurant industry is always evolving, the core fundamentals that drive profitability remain unchanged.
Let’s talk.
We’re passionate about restaurants, and we love numbers, which is why we offer free consultations that often lead to a complimentary review of your books. Either way, you’ll walk away with a few valuable insights, no strings attached. Because the bottom line is this: if your gut is telling you better is possible, it probably is. Let’s build out corporate-level financial processes that deliver the returns you deserve.
Contact
Phone: 703-507-7660
Email: in**@fs******.com.
Location
We are located in Leesburg, VA and serve independently owned restaurants nationwide.